The Black Friday wave is once again increasing the temperature, especially among online shoppers – and the hunt for bargains will continue to rise in the coming weeks. It is high time to balance things out, “With our Green Friday campaign, we now want to do something for the climate together with our customers and make the world a little bit better.”
Green Friday is a joint campaign by lighting specialist shops belonging to the licht + concept specialist group throughout Germany and leading brand manufacturers in the lighting industry. From November 20 to 29, a tree will be planted for every luminaire from the brands B + M Leuchten, BRUCK, CANGINI & TUCCI, Casablanca, Escale, helestra, SIGOR and Top LIGHT that is sold or repaired through the participating specialist shops.
Good for the environment and the household
The organizer is EK / servicegroup, a Europe-wide trading group with 3,800 specialist dealers and headquarters in Bielefeld. Ostwestfalen, the founders of the licht + concept specialist group and, as a procurement association for the retail sector, have the best contacts to industry, undertake to keep promises made by their retailers after the end of the campaign.
In cooperation with the environmental society “Climatebloom”, https://en.climatebloom.com/ the “Green Friday trees” for the reforestation of semi-natural and climate-stable mixed forest will be brought into the ground in the Bielefeld Teutoburg Forest as soon as possible.
“Good for the environment and good for your household”, Cangini & Tucci promises its customers.